Project Details
Objective
Reinforce Zulekha Hospital’s position as a trusted healthcare destination by communicating reliability, care and patient-centric service. Build emotional trust by showing that the hospital is always there for its patients.
Idea
We developed the thought “We Got Your Back” and translated it into a series of brand films that visually and emotionally showcased the hospital supporting patients through every stage of care. The films combined heartfelt storytelling with real-life scenarios to make the message relatable and reassuring.
Outcome
The campaign resonated strongly with audiences, enhancing brand trust and emotional connection. It positioned Zulekha Hospital as a dependable healthcare partner, reinforcing its reputation for world-class facilities, expert doctors and compassionate care.
Client
ZULEKHA HOSPITAL
agency
Turrino
Category
TVC
Year
2021
